Nearly Natural

We track Nearly Natural at 6 of the six department stores we monitor: Kohl's (2242), JCPenney (1292), Macy's (515), Nordstrom (437), Bloomingdale's (159) and Nordstrom Rack (2). Counts are in-stock listings from our latest daily crawl (3 days ago), so an item carried by two of them shows up in both numbers.

66.1% of the Nearly Natural products we track are marked down right now, with a median discount of 50%. We recompute this every day from the live listings, not from the brand's own claims.

Across the 2,613 Nearly Natural items we can match to the same product at more than one store, Bloomingdale's carries the lowest price most often (1 of them). That is a pattern, not a promise — check the current row on the product page.

No. We are a price tracker: we record what six US department stores list and show the history. Every card links out to the retailer.