AskPrice

Toys:Prices, Sales and Where to Buy

49,900 toys from 6 department stores, checked daily. The median price is $55; 16% are on sale today.

toys
49,900
stores
6
on sale today
16%
max discount
−86%

20 toys worth tracking

Picked for real price drops, matches across stores and reviews · no more than 3 per brand · grouped by brand · updated monthly

These are 20 of 49,900 toys. Looking for a specific length, color or size? Search them all.

How much toys cost

Based on 49,900 toys in stock today · one price per product group (lowest store) · Oct 28, 2026

$55
median toy price
$25 – $170
what half of all toys cost
  1. 10%
    Under $15med −44%
  2. 25%
    $15–$30med −23%
  3. 20%
    $30–$55med −46%
  4. 20%
    $55–$100med −60%
  5. 20%
    $100–$280med −60%
  6. 10%
    $280+med −60%

20% of all toys cost $30 – $55; on sale there the median markdown is −46%.

Brands by price · median toy
  • Under $35
  • $35 – $900
    • Sevorley$140
    • Mecale$110
    • Sugift$120
  • $900 and up
    • Hero Kiddo$1,300
    • Swarovski Optik$1,100
    • Nordictrack$1,300

Where to buy toys

Live prices today · toys per store · matched across stores by UPC

StoretoysMedian priceOn saleTypical discount
Macy's
31,600
$8023%−60%
Kohl's
13,800
$305%−10%
Nordstrom
9,213
$3511%−20%
Bloomingdale's
2,261
$451%−40%
JCPenney
1,210
$3021%−27%
Nordstrom Rack
38
$2095%−32%

Prices checked Oct 28, 2026. Median price = middle price of the store's toys today. Typical discount = median on toys below their regular price.

Top brands in toys

Median price and typical discount are brand-wide.

How deep toys markdowns go today

Toys on sale today by size of discount · off each store's own regular price · one price per product group

Markdowns today

16% of toys are on sale today — most of them 60%+ off

  1. 1,806
    −0 to 20%
  2. 1,249
    −20 to 40%
  3. 428
    −40 to 60%
  4. 4,547
    −60% or more
Median discount on sale toys
  • Macy's−60%
  • Kohl's−10%
  • Nordstrom−20%
  • Bloomingdale's−40%
  • JCPenney−27%
  • Nordstrom Rack−32%

Most toys on sale are 60% or more off; Macy's discounts deepest, with a median of 60%.

New arrivals7,539new toys in the last 30 days
By storeMacy's 6,452Kohl's 801Bloomingdale's 223JCPenney 63
Top brandsSevorley 1,595Funko 672Aeelike 418Sportneer 261Sugift 231Peneyon 226

More in kids

Other kids we track across the six stores — open one to compare prices

Toys price questions

Answers come from the prices we check every day across the six stores. Every number is from today or the last nightly run.

Our methodology

Nordstrom Rack has the lowest median price on toys among the stores we track: $20.

Looking for a particular toy?

Search all toys and see each one's price history and prices at other stores.