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Alpha a7 IV 33MP 4K Ultra HD Mirrorless Camera with FE 28-70mm f/3.5-5.6 OSS II Lens, Black

Prices as of September 26, 2026, as listed by each retailer — verify the current price on the retailer's site before purchase.

Price history tracked at Macy's price tracker

14-day low
$2,198
Sep 13 · Macy's
Best price
$2,198
−0% vs high
14-day high
$2,198
All stores
$2,198$2,198$2,198
Sep 13Sep 26
  • Macy's
Lowest in 14 days: $2198.00 at Macy's. Highest: $2198.00. Current best is 0% below the 14-day high.

About this product

Sony Alpha a7 IV is a full-frame mirrorless camera featuring a 33MP Exmor R back-illuminated CMOS sensor and the BIONZ XR image processing engine. It delivers high-speed performance, 10-bit 4:2:2 4K recording up to 60p, and improved autofocus precision. The sensor supports 15+ stop dynamic range and low-noise output across all sensitivities. This model includes an FE 28-70mm f/3.5-5.6 OSS II lens and is designed for professional-grade image quality with natural skin tones and detailed color gradation.

  • 33MP full-frame sensor
  • 4K 60p 10-bit video
  • BIONZ XR engine
  • FE 28-70mm lens
  • Wipe clean care

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Alpha a7 IV 33MP 4K Ultra HD Mirrorless — Price History