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Alpha a7 IV 4K Ultra HD Mirrorless Camera with FE 28-70mm f/3.5-5.6 OSS II Lens, Bundle with Extreme PRO 128GB Memory Card, Backpack

Prices as of September 26, 2026, as listed by each retailer — verify the current price on the retailer's site before purchase.

Price history tracked at Macy's price tracker

14-day low
$2,198
Sep 13 · Macy's
Best price
$2,198
−0% vs high
14-day high
$2,198
All stores
$2,198$2,198$2,198
Sep 13Sep 26
  • Macy's
Lowest in 14 days: $2198.00 at Macy's. Highest: $2198.00. Current best is 0% below the 14-day high.

About this product

Sony Alpha a7 IV is a full-frame mirrorless camera featuring a 33MP Exmor R back-illuminated CMOS sensor that delivers high-speed performance and exceptional image quality. The sensor uses copper wiring for faster data transmission and improved analog-to-digital conversion, enabling 10-bit 4:2:2 4K video recording up to 60p with full pixel readout. It offers a 15+ stop dynamic range, low noise across all ISO settings, and enhanced autofocus precision. Paired with the BIONZ XR engine, the camera achieves up to 8x faster image processing, improving color gradation, detail rendering, and natural skin texture. The included FE 28-70mm f/3.5-5.6 OSS II lens provides versatile zoom capabilities. This model comes bundled with a 128GB memory card and a backpack.

  • 33MP full-frame sensor
  • 4K 60p 10-bit video
  • BIONZ XR engine
  • FE 28-70mm lens included
  • 128GB memory card
  • wipes clean

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Alpha a7 IV 4K Ultra HD Mirrorless Camera — Price History