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Alpha a7 IV a7 IVra HD Mirrorless Camera with Memory Card, Compact Camera Backpack, Battery and ProOptic Filters Kit

Prices as of October 14, 2026, as listed by each retailer — verify the current price on the retailer's site before purchase.

Price history tracked at Macy's price tracker

14-day low
$2,248
Sep 30 · Macy's
Best price
$2,248
−0% vs high
14-day high
$2,248
All stores

Today's best price is the lowest AskPrice has recorded · tracked since Apr 2026.

$2,248$2,248$2,248
Sep 30Oct 14
  • Macy's
Price has held at $2247.99 for the past 14 days.

About this product

Sony Alpha a7 IV is a full-frame mirrorless camera featuring a 33MP Exmor R back-illuminated CMOS sensor and the BIONZ XR image processing engine, delivering high-speed performance and detailed 4K video up to 60p with 10-bit 4:2:2 color depth. The sensor enables improved autofocus precision, low-noise imaging across all ISO settings, and a 15+ stop dynamic range. This compact system supports full pixel readout and 7K oversampling for high-quality 4K 30p recording. The camera includes advanced processing capabilities and is designed for professional-grade photography and videography.

  • 33MP full-frame sensor
  • 4K 60p 10-bit video
  • BIONZ XR engine
  • 15+ stop dynamic range
  • wiped clean care
  • 7K oversampling

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Alpha a7 IV a7 IVra HD Mirrorless Camera — Price History