AskPrice
31735107.fpx

Alpha a7 IV Full Frame Mirrorless Digital 4K Camera with FE 28-70mm Lens - Bundle with 160GB CFexpress Card, Backpack, Extra Battery, 55mm Filter

Prices as of October 14, 2026, as listed by each retailer — verify the current price on the retailer's site before purchase.

Price history tracked at Macy's price tracker

14-day low
$2,266
Oct 1 · Macy's
Best price
$2,266
−8% vs high
14-day high
$2,466
All stores

Today's best price is the lowest AskPrice has recorded · tracked since May 2026.

$2,466$2,366$2,266
Sep 30Oct 14
  • Macy's
Lowest in 14 days: $2266.00 at Macy's. Highest: $2466.00. Current best is 8% below the 14-day high.

About this product

The Sony a7 IV is a full-frame mirrorless digital camera designed for professional and advanced amateur photographers and videographers. It features a 33MP Exmor R back-illuminated CMOS sensor and the BIONZ XR processor, delivering high-resolution stills and 4K 60p video with 10-bit color depth. The camera includes a fast hybrid autofocus system covering 94% of the frame with 759 phase-detection points, supporting real-time eye tracking for humans, animals, and birds. A vari-angle touchscreen LCD, OLED electronic viewfinder, and 5-axis SteadyShot INSIDE image stabilization enhance usability and image quality. This bundle includes a 160GB CFexpress Type A card, an adventure-ready backpack, extra battery, 55mm filter kit, and cleaning accessories, making it a complete solution for content creation and field use.

  • 33MP full-frame sensor
  • 4K 60p 10-bit video
  • real-time eye AF
  • vari-angle touchscreen
  • includes CFexpress card
  • 5-axis image stabilization

You might also like

More from Sony

All 1,069 Sony products →
Alpha a7 IV Full Frame Mirrorless Digital 4K — Price History