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Alpha a7 IV Full Frame Mirrorless Interchangeable Lens Digital 4K Camera with FE 28-70mm Lens - Bundle with 128GB SD Card, Backpack, Extra

Prices as of September 26, 2026, as listed by each retailer — verify the current price on the retailer's site before purchase.

Price history tracked at Macy's price tracker

14-day low
$2,198
Sep 13 · Macy's
Best price
$2,198
−0% vs high
14-day high
$2,198
All stores
$2,198$2,198$2,198
Sep 13Sep 26
  • Macy's
Lowest in 14 days: $2198.00 at Macy's. Highest: $2198.00. Current best is 0% below the 14-day high.

About this product

The Sony Alpha a7 IV is a full-frame mirrorless interchangeable lens camera designed for hybrid photography and video. It features a 33MP Exmor R BSI CMOS sensor with back-illumination for high clarity and low-light performance, paired with the BIONZ XR processor for fast image processing. The camera supports 4K 60p video recording with 10-bit 4:2:2 color depth, advanced autofocus including real-time Eye AF for humans, animals, and birds, and 5-axis SteadyShot INSIDE image stabilization. It includes a vari-angle LCD touchscreen, OLED Tru-Finder EVF, USB-C connectivity, and HDMI output. Designed for content creators, it enables live streaming and offers enhanced workflow with accessories like a 128GB SD card, camera backpack, battery pack, and filter kit.

  • 33MP full-frame sensor
  • 4K 60p video recording
  • real-time Eye AF
  • 5-axis image stabilization
  • USB-C connectivity
  • includes SD card and backpack

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Alpha a7 IV Full Frame Mirrorless — Price History