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Alpha a7 IV Mirrorless Camera with FE 24-70mm f/2.8 GM II Lens, Bundle with 128GB Memory Card, Backpack, NP-FZ100 Battery

Prices as of September 27, 2026, as listed by each retailer — verify the current price on the retailer's site before purchase.

Price history tracked at Macy's price tracker

14-day low
$3,396
Sep 14 · Macy's
Best price
$4,448
−0% vs high
14-day high
$4,448
All stores

Lowest recorded: $2,996.00 at Macy's on Aug 7, 2026 · $1,451.79 above that low today · tracked since Apr 2026.

$4,448$3,922$3,396
Sep 14Sep 27
  • Macy's
Lowest in 14 days: $3396.00 at Macy's. Highest: $4447.79. Current best is 0% below the 14-day high.

About this product

Sony Alpha a7 IV Mirrorless Camera is a high-performance hybrid imaging system designed for professional and advanced amateur photographers and videographers. It features a 33MP full-frame back-illuminated CMOS sensor and the BIONZ XR image processor, delivering exceptional still image quality and 4K video recording up to 60p with 10-bit 4:2:2 color depth. The camera supports full pixel readout in all recording modes and offers a wide 15-stop dynamic range for detailed highlights and shadows. Its AI-powered autofocus ensures precise tracking of subjects, while expanded ISO sensitivity ranges provide low noise across various lighting conditions. Included in the bundle are a FE 24-70mm f/2.8 GM II lens, 128GB memory card, backpack, and NP-FZ100 battery.

  • 33MP full-frame sensor
  • 4K 60p video recording
  • AI-powered autofocus
  • BIONZ XR processor
  • 15-stop dynamic range
  • wiped clean care

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Alpha a7 IV Mirrorless Camera with FE 24-70mm — Price History