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American Crew Light Hold Texture Hair Lotion 8.5 oz.

American Crew Light Hold Texture Hair Lotion 8.5 oz.

Prices as of September 26, 2026, as listed by each retailer — verify the current price on the retailer's site before purchase.

Price history tracked at JCPenney price tracker

14-day low
$23.50
Sep 13 · JCPenney
Best price
$23.50
−0% vs high
14-day high
$23.50
All stores
$24$24$24
Sep 13Sep 26
  • JCPenney
Lowest in 14 days: $23.50 at JCPenney. Highest: $23.50. Current best is 0% below the 14-day high.

What buyers say

AI summary · 56 reviews

A lightweight, natural-looking hold that many buyers love for fine or curly hair, though some find the scent overpowering. A minority note a slight formula change affecting texture and oiliness.

Liked

  • Light, natural hold
  • Non-greasy, easy to wash out
  • Long-lasting moisture

Complaints

  • Strong, medicinal fragrance
  • Formula change affects texture
  • Stings when it drips into eyes

Generated by AI from real customer reviews at JCPenney — may miss nuance. Summarized Sep 2026.

About this product

American Crew Light Hold Texture Hair Lotion is a 8.5 oz. lotion formulated to add natural texture and light hold to hair, enhancing volume and definition without heavy shine. It features a lightweight formula with PVP copolymer for flexible styling, suitable for normal hair types. Apply a small amount to towel-dried hair and style as usual for a naturally defined look. Made in the USA.

  • 8.5 oz fluid
  • light hold
  • PVP copolymer
  • for normal hair
  • made in US

Based on 56 reviews at JCPenney

Read all 56 reviews on JCPenney

AskPrice does not host review text. We aggregate the public rating from the retailer and link to the source for full reviews.

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American Crew Light Hold Texture Hair Lotion 8.5 oz. — Price History