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Curl-Defining Gel, 6.7 oz.

Prices as of September 26, 2026, as listed by each retailer — verify the current price on the retailer's site before purchase.

Price history tracked at Macy's price tracker

14-day low
$33.60
Sep 13 · Macy's
Best price
$42.00
−0% vs high
14-day high
$42.00
All stores
$42$38$34
Sep 13Sep 26
  • Macy's
Lowest in 14 days: $33.60 at Macy's. Highest: $42.00. Current best is 0% below the 14-day high.

What buyers say

AI summary · 92 reviews

Many buyers appreciate the curl definition and soft, non-crunchy hold, but a significant share find it sticky, heavy, or overly creamy for their hair type. The product's high price is a recurring concern.

Liked

  • Soft, non-crunchy hold
  • Light, pleasant scent
  • Good volume and manageability

Complaints

  • Sticky, heavy texture
  • Weak curl hold and frizz
  • Unpleasant or strong smell
  • Misleading name (not a gel)

Generated by AI from real customer reviews at Macy's — may miss nuance. Summarized Sep 2026.

About this product

Virtue Curl-Defining Gel is a lightweight, non-sticky hair product formulated for types 2-4 curly hair. It transforms from a velvety cream to a gel-like texture when worked through the hair, delivering hold and definition without crunch or stiffness. Enriched with Alpha Keratin 60ku, shea butter ester, and plant-based polysaccharides from chia and flaxseed, it hydrates curls, enhances natural shape, and protects against heat, color damage, and pollution. The formula also includes Selaginella lepidophylla extract to restore moisture and improve curl resilience. A luxurious scent of kumquat, grapefruit, and driftwood adds a sensory touch. Use on damp hair for defined, bouncy curls that stay healthy and shiny throughout the day.

  • For types 2-4 curly hair
  • Non-sticky, non-crunchy texture
  • Contains Alpha Keratin 60ku
  • Protects against heat and pollution
  • Hydrates without weighing down
  • Fragrance: kumquat, grapefruit, driftwood

Based on 92 reviews at Macy's

Read all 92 reviews on Macy's

AskPrice does not host review text. We aggregate the public rating from the retailer and link to the source for full reviews.

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Curl-Defining Gel, 6.7 oz. — Price Tracker & History