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Curl Shampoo, 8 oz.

Prices as of September 26, 2026, as listed by each retailer — verify the current price on the retailer's site before purchase.

Price history tracked at Macy's price tracker

14-day low
$35.20
Sep 13 · Macy's
Best price
$44.00
−0% vs high
14-day high
$44.00
All stores
$44$40$35
Sep 13Sep 26
  • Macy's
Lowest in 14 days: $35.20 at Macy's. Highest: $44.00. Current best is 0% below the 14-day high.

What buyers say

AI summary · 234 reviews

A well-regarded shampoo for curly hair that delivers defined, bouncy curls and improved manageability for many buyers, though some find the scent unpleasant and a minority report dryness or frizz. The overall verdict is positive with a caveat.

Liked

  • Defined, bouncy curls
  • Hydrating without stripping
  • Lightweight feel
  • Good lather and rinse

Complaints

  • Unpleasant or strong smell
  • Drying or brittle hair
  • Waxy or gummy buildup
  • Inconsistent curl results

Generated by AI from real customer reviews at Macy's — may miss nuance. Summarized Sep 2026.

About this product

Virtue Curl Shampoo is a rich, creamy lathering formula designed for curly and wavy hair types, from soft waves to highly textured curls. It gently cleanses without stripping natural oils, helping maintain the hair's natural curl pattern while protecting against humidity, heat, and environmental damage. Infused with Alpha Keratin 60ku, jojoba oil, rice protein, and vegetable polymers, it hydrates, repairs brittle strands, and enhances shine and manageability. The shampoo is safe for color-treated and chemically treated hair and works best when paired with Virtue Curl Conditioner and Curl-Defining Whip. A luxurious scent blends juicy kumquat, grapefruit, and warm driftwood notes.

  • 8 oz bottle size
  • sulfate-free formula
  • contains Alpha Keratin 60ku
  • safe for color-treated hair
  • jojoba oil and rice protein blend
  • works with curl conditioner

Based on 234 reviews at Macy's

Read all 234 reviews on Macy's

AskPrice does not host review text. We aggregate the public rating from the retailer and link to the source for full reviews.

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Curl Shampoo, 8 oz. — Price Tracker & History