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Eva Nyc Tone It Down! Shampoo - 8.8 Oz.

Prices as of September 27, 2026, as listed by each retailer — verify the current price on the retailer's site before purchase.

Price history tracked at JCPenney price tracker

14-day low
$13.00
Sep 14 · JCPenney
Best price
$13.00
−0% vs high
14-day high
$13.00
All stores

Lowest recorded: $10.40 at JCPenney on May 30, 2026 · $2.60 above that low today · tracked since Apr 2026.

$13$13$13
Sep 14Sep 27
  • JCPenney
Price has held at $13.00 for the past 14 days.

About this product

EVA NYC Tone It Down! Shampoo is a sulfate-free, vegan formula designed to neutralize yellow and brassy tones in blonde hair. It contains ultra-violet pigments and nourishing ingredients like Wild Cherry Bark and Ginger Root Extract for deep conditioning and moisture. Suitable for all hair types, including keratin-treated, Brazilian, and color-treated hair, it provides salon-fresh results with gentle cleansing. The shampoo is free from sulfates, parabens, phthalates, and other common irritants, and is certified cruelty-free and GMO-free. Its recyclable aluminum packaging supports sustainable disposal.

  • Vegan and cruelty-free
  • Sulfate-free and paraben-free
  • Neutralizes brassiness
  • Safe for color-treated hair
  • Made in the US
  • Recyclable aluminum bottle

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Eva Nyc Tone It Down! Shampoo - 8.8 Oz. — Price History