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Full Shampoo, 17 oz.

Prices as of September 27, 2026, as listed by each retailer — verify the current price on the retailer's site before purchase.

Price history tracked at Macy's price tracker

14-day low
$62.40
Sep 14 · Macy's
Best price
$78.00
−0% vs high
14-day high
$78.00
All stores
$78$70$62
Sep 14Sep 27
  • Macy's
Lowest in 14 days: $62.40 at Macy's. Highest: $78.00. Current best is 0% below the 14-day high.

About this product

Virtue Full Shampoo is a lightweight, volumizing hair care product designed for fine or limp hair. It cleanses without stripping moisture, lifting roots and plumping strands to create long-lasting body and fullness. Infused with Alpha Keratin 60ku protein, the formula strengthens hair from within while helping improve hair health over time. A revitalizing citrus floral fragrance featuring white pear, spearmint, and lemon essential oils enhances the sensory experience. Suitable for color-treated and chemically treated hair, it works best when paired with Virtue Full Conditioner and Healing Oil.

  • 17 oz bottle size
  • Infused with Alpha Keratin 60ku
  • Lightweight lather
  • Safe for color-treated hair
  • Fragrance: citrus floral blend
  • Works with Full Conditioner and Healing Oil

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Full Shampoo, 17 oz. — Price Tracker & History