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Full Shampoo

Prices as of September 26, 2026, as listed by each retailer — verify the current price on the retailer's site before purchase.

Price history tracked at Bloomingdale's price tracker

14-day low
$18.00
Sep 13 · Bloomingdale's
Best price
$18.00
−0% vs high
14-day high
$18.00
All stores
$18$18$18
Sep 13Sep 26
  • Bloomingdale's
Lowest in 14 days: $18.00 at Bloomingdale's. Highest: $18.00. Current best is 0% below the 14-day high.

What buyers say

AI summary · 966 reviews

A high-performing volumizing shampoo that delivers noticeable fullness and shine for fine hair, though some buyers report greasiness and dryness. A minority find it overpriced and not effective for their hair type.

Liked

  • Adds significant volume
  • Rich lather with minimal product use
  • Pleasant, light citrus scent

Complaints

  • Leaves hair greasy or heavy
  • Dries out or strips hair
  • Causes scalp irritation or itching

Generated by AI from real customer reviews at Bloomingdale's — may miss nuance. Summarized Sep 2026.

About this product

Virtue Full Shampoo is a lightweight, volumizing hair care product designed to add body and fullness to fine, flat hair. It cleanses without stripping moisture, lifting roots and plumping strands for long-lasting volume. Formulated with Alpha Keratin 60ku protein and soy-derived phospholipids, it helps improve hair texture and resist frizz while being safe for color-treated and chemically treated hair. The shampoo creates a light, lacy lather and features a refreshing citrus floral fragrance with notes of white pear, spearmint, and lemon essential oils. Used consistently, it enhances the appearance of thickness and density over time.

  • Contains Alpha Keratin 60ku
  • Lightweight lather
  • Safe for color-treated hair
  • Fragrance: citrus floral
  • Helps resist frizz

Based on 966 reviews at Bloomingdale's

Read all 966 reviews on Bloomingdale's

AskPrice does not host review text. We aggregate the public rating from the retailer and link to the source for full reviews.

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Full Shampoo — Price Tracker & History