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Gen Optics Infinitaura Brightening Serum, 1.69 oz.

Prices as of September 26, 2026, as listed by each retailer — verify the current price on the retailer's site before purchase.

Price history tracked at Macy's price tracker

14-day low
$265.00
Sep 13 · Macy's
Best price
$265.00
−0% vs high
14-day high
$265.00
All stores
$265$265$265
Sep 13Sep 26
  • Macy's
Lowest in 14 days: $265.00 at Macy's. Highest: $265.00. Current best is 0% below the 14-day high.

What buyers say

AI summary · 422 reviews

A luxurious brightening serum that delivers a noticeable glow and improved skin texture for many users, though its high price point is a recurring concern. A few buyers note the strong fragrance and occasional breakouts, but these issues are rare.

Liked

  • Instant radiance
  • Lightweight, fast-absorbing texture
  • Innovative dropper dispenser
  • Luxurious packaging

Complaints

  • Strong fragrance
  • Causes breakouts or irritation

Generated by AI from real customer reviews at Macy's — may miss nuance. Summarized Sep 2026.

About this product

SK-II Infinitaura Brightening Serum is a hydrating facial treatment formulated with PITERA™, niacinamide, and Bisabolol Pro* to reduce dullness and improve the appearance of dark spots. This lightweight serum supports a more radiant, youthful complexion suitable for normal, dry, and combination skin types. It can be used both morning and night as part of a daily skincare routine. After cleansing and toning, apply a full dropper to target areas and blend gently into the skin. The formula soothes while delivering visible brightening benefits over time.

  • Contains PITERA™
  • With niacinamide
  • Features Bisabolol Pro*
  • Hydrates and soothes
  • For dull or dark spots
  • Use day and night

Based on 422 reviews at Macy's

Read all 422 reviews on Macy's

AskPrice does not host review text. We aggregate the public rating from the retailer and link to the source for full reviews.

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Gen Optics Infinitaura Brightening Serum, 1.69 oz. — Price History