Lowest in 14 days: $16.10 at Kohl's. Highest: $16.10. Current best is 0% below the 14-day high.
What buyers say
AI summary · 760 reviews
A comfortable, long-lasting matte lipstick with rich pigment and a flattering pinky nude shade that many buyers love, though some report it can be drying and may not stay put after eating or drinking. A minority find the transfer-proof claim misleading.
Liked
Rich, flattering color
Lightweight, non-drying formula
Long-lasting wear
Complaints
Dries out lips
Not transfer-proof as claimed
Color appears darker than expected
Generated by AI from real customer reviews at Kohl's — may miss nuance. Summarized Sep 2026.
About this product
What it is: A cult favorite, one swipe application transfer-proof, long-wearing liquid matte lipstick now better than ever-reformulated for maximum comfort with an extended shade range suitable for all skin tones.
Formulation Type: Lipstick / Liquid Lipstick
Benefits: Long-wearing Highlighted Ingredients: - Lip L.O.V.E. Complex: Lycopene, Olive Oil, Vitamins A and E, and Essential Fatty Acids—a complex made to help the lips remain visibly supple and hydrated throughout the day.
Ingredient Callouts: This product is vegan and cruelty-free.
What Else You Need to Know: HUDA BEAUTY’s new-and-improved formula has all the same benefits you know and love. Now vegan, transfer-proof, and ultra-comfortable with full-coverage, one-swipe application. The weightless and velvety lipstick dries down (with zero stickiness), leaving a buttery, suede-matte finish.
Clinical Results: In an independent consumer test with 30 people: - 100% agreed that the texture felt ultra-lightweight and creamy upon application - 100% agreed that the color was intense and gave their lips full coverage - 100% agreed that the product was easy to apply