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Jason Wu Beauty Wu Prime So Soft

Prices as of September 27, 2026, as listed by each retailer — verify the current price on the retailer's site before purchase.

Price history tracked at JCPenney price tracker

14-day low
$19.00
Sep 14 · JCPenney
Best price
$19.00
−0% vs high
14-day high
$19.00
All stores
$19$19$19
Sep 14Sep 27
  • JCPenney
Lowest in 14 days: $19.00 at JCPenney. Highest: $19.00. Current best is 0% below the 14-day high.

What buyers say

AI summary · 68 reviews

A lightweight, soft primer that delivers smooth, even coverage and blurs pores, often used alone or as a base. Some buyers note the shade runs dark and the texture can be tricky to apply evenly.

Liked

  • Soft, smooth finish
  • Lightweight coverage
  • Long-lasting wear

Complaints

  • Shade runs too dark
  • Texture hard to apply evenly
  • Makes skin look flat or cakey

Generated by AI from real customer reviews at JCPenney — may miss nuance. Summarized Sep 2026.

About this product

Jason Wu Beauty Wu Prime So Soft is a lightweight, whipped cream primer with a sheer tint designed to smooth the skin's surface and minimize the appearance of pores and fine lines. It provides a soft, even complexion that helps foundation stay in place throughout the day. The formula can be worn alone for a natural finish or used under makeup for added longevity and texture control. Its airy consistency delivers a comfortable, non-greasy feel without slipping.

  • Whipped cream formulation
  • Sheer tinted coverage
  • Minimizes pores and fine lines
  • Wears well under foundation
  • Non-slip grip formula

Based on 68 reviews at JCPenney

Read all 68 reviews on JCPenney

AskPrice does not host review text. We aggregate the public rating from the retailer and link to the source for full reviews.

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Jason Wu Beauty Wu Prime So Soft — Price Tracker & History