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Matrix So Silver Shampoo 10.1 oz.

Prices as of September 27, 2026, as listed by each retailer — verify the current price on the retailer's site before purchase.

Price history tracked at JCPenney price tracker

14-day low
$24.00
Sep 14 · JCPenney
Best price
$24.00
−0% vs high
14-day high
$24.00
All stores
$24$24$24
Sep 14Sep 27
  • JCPenney
Lowest in 14 days: $24.00 at JCPenney. Highest: $24.00. Current best is 0% below the 14-day high.

What buyers say

AI summary · 239 reviews

A reliable purple shampoo that effectively neutralizes brassiness and brightens silver or gray hair for many buyers, though some report dryness and an unpleasant smell. A minority note changes in formula may affect results.

Liked

  • Brightens silver/gray hair
  • Leaves hair soft and shiny

Complaints

  • Unpleasant or strong scent
  • Dries out hair
  • Changes in formula over time

Generated by AI from real customer reviews at JCPenney — may miss nuance. Summarized Sep 2026.

About this product

Matrix So Silver Shampoo is a color-safe, vegan liquid shampoo formulated to neutralize brassy and yellow tones in blonde, platinum, and grey or silver hair. It deposits violet pigment to brighten highlights and enhance cool tones without stripping existing color. Designed for use on color-treated hair, it cleanses while maintaining vibrancy. The formula includes salicylic acid and features a fragrance with notes of leafy greens, rosewood, and jasmine. Apply to wet hair, lather, and rinse; for best results, leave the second lather on for 3 to 5 minutes before rinsing. In case of eye contact, rinse immediately.

  • 10.1 oz liquid formula
  • Vegan and color-safe
  • Neutralizes yellow tones
  • Deposits violet pigment
  • Contains salicylic acid
  • Fragrance: leafy greens, rosewood, jasmine

Based on 239 reviews at JCPenney

Read all 239 reviews on JCPenney

AskPrice does not host review text. We aggregate the public rating from the retailer and link to the source for full reviews.

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Matrix So Silver Shampoo 10.1 oz. — Price Tracker & History