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PÜR Tone Up Niacinamide Firming Eye Serum

Prices as of September 26, 2026, as listed by each retailer — verify the current price on the retailer's site before purchase.

Price history tracked at Macy's price tracker

14-day low
$27.20
Sep 18 · Macy's
Best price
$27.20
−15% vs high
14-day high
$32.00
All stores
$32$30$27
Sep 14Sep 26
  • Macy's
Lowest in 14 days: $27.20 at Macy's. Highest: $32.00. Current best is 15% below the 14-day high.

What buyers say

AI summary · 319 reviews

A lightweight, cooling eye serum that delivers noticeable firming and brightening results for many users, with a few noting irritation or an unpleasant smell, but these are rare issues.

Liked

  • Lightweight gel texture
  • Firming and lifting effect
  • Quick absorption without stickiness
  • Reduces puffiness and dark circles

Complaints

  • Unpleasant or strong smell
  • Skin irritation or redness
  • Sticky residue on eyelids

Generated by AI from real customer reviews at Macy's — may miss nuance. Summarized Sep 2026.

About this product

PÜR Minerals Tone Up Niacinamide Firming Eye Serum is a lightweight, cooling eye serum designed to address the appearance of tired, puffy eyes. Formulated with niacinamide, squalene, aloe, and turmeric root extract, it helps firm, brighten, and smooth the under-eye area while locking in hydration for plumper-looking skin. This travel-friendly tube delivers visible improvements in skin tone, texture, and radiance, making it suitable for all skin types.

  • Contains niacinamide
  • Formulated with squalene
  • Lightweight cooling texture
  • Travel-friendly tube
  • For all skin types
  • Helps reduce puffiness

Based on 319 reviews at Macy's

Read all 319 reviews on Macy's

AskPrice does not host review text. We aggregate the public rating from the retailer and link to the source for full reviews.

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PÜR Tone Up Niacinamide Firming Eye Serum — Price History