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Smooth Shampoo

Prices as of September 26, 2026, as listed by each retailer — verify the current price on the retailer's site before purchase.

Price history tracked at Bloomingdale's price tracker

14-day low
$18.00
Sep 13 · Bloomingdale's
Best price
$18.00
−0% vs high
14-day high
$18.00
All stores
$18$18$18
Sep 13Sep 26
  • Bloomingdale's
Lowest in 14 days: $18.00 at Bloomingdale's. Highest: $18.00. Current best is 0% below the 14-day high.

What buyers say

AI summary · 471 reviews

A high-performing shampoo that delivers smooth, frizz-free hair for many users, though some find it drying or ineffective. The scent and lather are widely praised, but the price and inconsistent results are a recurring concern.

Liked

  • Smooth, frizz-reducing effect
  • Rich lather with little product
  • Pleasant, clean fragrance

Complaints

  • Drying effect on hair and scalp
  • Ineffective frizz control for some
  • Heavy residue and build-up
  • Hard-to-use pump dispenser

Generated by AI from real customer reviews at Bloomingdale's — may miss nuance. Summarized Sep 2026.

About this product

Virtue Smooth Shampoo is a concentrated, sulfate-free hair care product designed to reduce frizz and improve smoothness for all hair types, especially wavy, curly, or frizz-prone textures. Formulated with Alpha Keratin 60ku protein, it helps repair damaged cuticles and minimize strand friction during washing. The shampoo also contains phospholipids from soybeans and gotu kola extract to enhance strength and hydration. It is safe for color-treated and chemically processed hair. A rich lather develops when emulsified in the palms before application, enhancing distribution. The scent blends herbal, fruity, and citrus notes with essential oils like lavender and mint for a refreshing experience. Follow with Virtue Smooth Conditioner for optimal results.

  • Contains Alpha Keratin 60ku protein
  • Safe for color-treated hair
  • Reduces frizz and enhances smoothness
  • Formulated with gotu kola and soy phospholipids
  • Emulsify in palms before use
  • Fragrance includes lavender and mint

Based on 471 reviews at Bloomingdale's

Read all 471 reviews on Bloomingdale's

AskPrice does not host review text. We aggregate the public rating from the retailer and link to the source for full reviews.

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Smooth Shampoo — Price Tracker & History