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UOMA Beauty Say What?! Foundation

UOMA Beauty Say What?! Foundation

Prices as of September 26, 2026, as listed by each retailer — verify the current price on the retailer's site before purchase.

Price history tracked at JCPenney price tracker

14-day low
$19.50
Sep 13 · JCPenney
Best price
$39.00
−0% vs high
14-day high
$39.00
All stores
$39$29$20
Sep 13Sep 26
  • JCPenney
Lowest in 14 days: $19.50 at JCPenney. Highest: $39.00. Current best is 0% below the 14-day high.

About this product

UOMA BEAUTY Say What?! Foundation is a full-coverage, buildable liquid foundation designed to deliver a vibrant-matte finish with long-wear performance. Formulated with Biomimicry pigments that adapt to skin tone and texture, it provides a skin-like, blurring effect while minimizing pores, fine lines, and discoloration. Available in 51 shades across six custom formulas—called Skin Kins—to suit diverse skin tones and needs. The lightweight, nourishing formula is fragrance-free and paraben-free, ideal for sensitive, oily, combination, or normal skin types.

  • 51 shades available
  • 6 Skin Kin formulas
  • fragrance-free
  • paraben-free
  • vibrant-matte finish
  • full coverage

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UOMA Beauty Say What?! Foundation — Price Tracker & History