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Volumizing Primer, 5 oz.

Prices as of September 26, 2026, as listed by each retailer — verify the current price on the retailer's site before purchase.

Price history tracked at Macy's price tracker

14-day low
$33.60
Sep 13 · Macy's
Best price
$42.00
−0% vs high
14-day high
$42.00
All stores
$42$38$34
Sep 13Sep 26
  • Macy's
Lowest in 14 days: $33.60 at Macy's. Highest: $42.00. Current best is 0% below the 14-day high.

What buyers say

AI summary · 257 reviews

A lightweight volumizing primer that delivers noticeable lift for fine hair, especially when used with heat. Some buyers report dryness and a strong alcohol scent, but the majority find it effective and residue-free.

Liked

  • Lightweight volume boost
  • No sticky or heavy feel

Complaints

  • Strong alcohol smell
  • Leaves hair dry and brittle
  • Cap doesn’t stay on

Generated by AI from real customer reviews at Macy's — may miss nuance. Summarized Sep 2026.

About this product

Virtue Volumizing Primer is a lightweight, non-aerosol spray designed to add volume and structure to hair without weighing it down. Formulated with Alpha Keratin 60ku protein, it helps strengthen fine or fragile hair while protecting against heat and environmental damage. The primer also improves manageability, shine, and texture through hydrolyzed wheat and soy proteins, along with panthenol. Suitable for all hair types, including color-treated and chemically treated hair, it can be applied to damp or dry hair, section by section, at the roots and mid-shaft. After use, hair feels instantly fuller and more resilient, maintaining style throughout the day. It supports long-term hair health and enhances the effectiveness of styling routines.

  • Lightweight non-aerosol mist
  • Contains Alpha Keratin 60ku protein
  • Safe for color-treated hair
  • Improves manageability and shine
  • Can be used on damp or dry hair
  • Builds volume at the roots

Based on 257 reviews at Macy's

Read all 257 reviews on Macy's

AskPrice does not host review text. We aggregate the public rating from the retailer and link to the source for full reviews.

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Volumizing Primer, 5 oz. — Price Tracker & History