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XR77A95L 77" BRAVIA XR 4K HDR QD-OLED with Google TV

Prices as of September 26, 2026, as listed by each retailer — verify the current price on the retailer's site before purchase.

Price history tracked at Macy's price tracker

14-day low
$3,498
Sep 13 · Macy's
Best price
$3,498
−0% vs high
14-day high
$3,498
All stores
$3,498$3,498$3,498
Sep 13Sep 26
  • Macy's
Lowest in 14 days: $3498.00 at Macy's. Highest: $3498.00. Current best is 0% below the 14-day high.

About this product

Sony's XR77A95L is a 77-inch BRAVIA XR 4K HDR QD-OLED television featuring a premium display powered by the Cognitive Processor XR. This model uses individually lit pixels and advanced color enhancement to deliver vibrant colors, deep blacks, and high brightness. Intelligent processing improves clarity, motion handling, and upscaling for movies, sports, and gaming. HDMI 2.1 support enables smooth 4K gameplay with low latency. The TV includes immersive audio technology that turns the screen into a speaker and comes with a built-in camera. Its refined design supports a smart TV experience with Google TV.

  • 77-inch QD-OLED display
  • Cognitive Processor XR
  • HDMI 2.1 support
  • Dolby Vision & IMAX Enhanced
  • Google TV integrated
  • Built-in camera

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XR77A95L 77" BRAVIA XR 4K HDR QD-OLED with Google TV — Price History