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Alpha a7 IV Full Frame Mirrorless Digital 4K Camera - Bundle with 128GB SD Card, Shoulder Bag, Extra Battery, Charger, Wrist Strap, Mic, Tripod,

Prices as of September 26, 2026, as listed by each retailer — verify the current price on the retailer's site before purchase.

Price history tracked at Macy's price tracker

14-day low
$2,167
Sep 13 · Macy's
Best price
$2,167
−0% vs high
14-day high
$2,167
All stores
$2,167$2,167$2,167
Sep 13Sep 26
  • Macy's
Lowest in 14 days: $2167.00 at Macy's. Highest: $2167.00. Current best is 0% below the 14-day high.

About this product

The Sony Alpha a7 IV is a full-frame mirrorless digital camera designed for hybrid photography and video. It features a 33MP Exmor R back-illuminated CMOS sensor and the BIONZ XR processor, enabling high-speed shooting at 10 fps and 4K 60p video recording with 10-bit 4:2:2 color depth. The camera includes advanced autofocus with real-time eye tracking for humans, animals, and birds, along with a vari-angle touchscreen LCD and an improved OLED electronic viewfinder. Built-in 5-axis image stabilization reduces shake, while USB-C and HDMI connectivity support professional workflows. This model comes bundled with accessories including a shoulder bag, extra battery, charger, microphone, tripod, memory card, and screen protector.

  • 33MP full-frame sensor
  • 4K 60p video recording
  • real-time eye AF
  • 5-axis image stabilization
  • USB-C and HDMI ports
  • bundled accessories

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Alpha a7 IV Full Frame Mirrorless Digital 4K — Price History