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Always On Gel Eye Liner

Available at 3 stores

Prices as of September 26, 2026, as listed by each retailer — verify the current price on the retailer's site before purchase.

Price history tracked at JCPenney price trackerNordstrom price trackerMacy's price tracker

14-day low
$25.00
Sep 13 · JCPenney
Best price
$25.00
−0% vs high
14-day high
$25.00
All stores
$25$25$25
Sep 13Sep 26
  • JCPenney
  • Nordstrom
  • Macy's
Lowest in 14 days: $25.00 at JCPenney. Highest: $25.00. Current best is 0% below the 14-day high.

What buyers say

AI summary · 90 reviews

Many buyers praise the Always On Gel Eye Liner for its long-lasting, smudge-free wear and smooth application, but a significant share struggle with sharpening due to the plastic casing and lack of clear instructions. The product's performance is highly dependent on using the right sharpener.

Liked

  • Long-lasting wear
  • Smooth, precise application

Complaints

  • Cannot be sharpened easily
  • Plastic casing prevents sharpening

Generated by AI from real customer reviews at Macy's — may miss nuance. Summarized Sep 2026.

About this product

Smashbox Always On Gel Eye Liner is a pigment-rich, waterproof gel eyeliner designed for long-lasting wear. It glides on smoothly with intense color saturation and remains smudge- and flake-free for over 24 hours, even in water. The weightless formula allows for easy application and blending during the initial seconds, enabling creative graphic eye looks. It is formulated without parabens, sulfates, phthalates, fragrance, talc, or alcohol.

  • Pigment-rich gel formula
  • Waterproof & long-lasting
  • 24-hour wear
  • No parabens, sulfates, phthalates
  • Fragrance-free
  • Matte finish

Based on 90 reviews at Macy's

Read all 90 reviews on Macy's

AskPrice does not host review text. We aggregate the public rating from the retailer and link to the source for full reviews.

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Always On Gel Eye Liner — Compare Prices at 3 Stores