Bright Start Activated Eye Cream

What it is: A potent eye cream powered by a plant-based retinol alternative that's clinically proven to brighten, hydrate, smooth, depuff and prep for concealer.

What it does: Slow down your morning ritual and wake up eyes with this retinol alternative eye cream formulated to help reduce dark circles, puffiness and wrinkles. A cooling ceramic tip works as a massage tool, and sheer pearl illuminates for a softly brightened look. The lightweight texture layers well under makeup.

Key ingredients:
- Sea fennel extract: a plant-based retinol alternative that visibly brightens, firms and smoothes
- Upcycled avocado extract: a zero-waste active that reduces the look of dark circles and puffiness
- Caffeine & peptides: powerful actives that visibly depuff and revive tired eyes

Research results:
In a 6-week clinical study of 30 women ages 39 to 65:
- Product was clinically proven to hydrate skin and reduce dark circles
In a 4-week study of 52 women ages 39 to 65:
- 100% said concealer applied more smoothly
- 93% said under eyes felt smoother
After 6 weeks:
- 91% said under eyes were brightened

How to use: Dispense a small amount and spread under eyes with the ceramic tip. Use the smooth side of the ceramic tip to massage into skin, starting at the temple and moving along the orbital bone toward the inner corners of eyes. Finish by tapping with fingers to help any excess product absorb. Wear alone or under True Skin Serum Concealer (sold separately).