AskPrice
29052107.fpx

Color Balance Purple Shampoo, 10.1 oz.

Available at 2 stores

Best price · JCPenney $24.50

Prices as of September 25, 2026, as listed by each retailer — verify the current price on the retailer's site before purchase.

Price history tracked at JCPenney price trackerMacy's price tracker

14-day low
$24.50
Sep 13 · JCPenney
Best price
$24.50
−0% vs high
14-day high
$24.50
All stores
$25$25$25
Sep 13Sep 26
  • JCPenney
  • Macy's
Lowest in 14 days: $24.50 at JCPenney. Highest: $24.50. Current best is 0% below the 14-day high.

About this product

Joico Color Balance Purple Shampoo is a color-correcting hair care product designed to neutralize unwanted yellow and brassy tones in cool blondes and silvery grays. Formulated with violet pigments that attach directly to the hair, it instantly counteracts warmth while strengthening strands. The shampoo uses SmartRelease Technology to deliver rosehip oil, arginine, and keratin over time, repairing damage and protecting against styling stress. It also contains green tea extract and UV absorbers to help prevent fading. Apply to wet hair, leave in for 1–3 minutes, then rinse. Use 2–3 times per week, alternating with regular shampoo, and follow with the matching conditioner for optimal results.

  • 10.1 oz liquid formula
  • neutralizes yellow and brassy tones
  • contains violet pigments
  • SmartRelease Technology
  • made in the USA
  • use 2–3 times weekly

You might also like

More from Joico

All 137 Joico products →
Color Balance Purple Shampoo, 10.1 oz. — Compare Prices at 2 Stores