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Color Balance Purple Shampoo, 33.8 oz.

Available at 2 stores

Best price · JCPenney $44.00

Prices as of September 26, 2026, as listed by each retailer — verify the current price on the retailer's site before purchase.

Price history tracked at JCPenney price trackerMacy's price tracker

14-day low
$44.00
Sep 13 · JCPenney
Best price
$44.00
−0% vs high
14-day high
$44.00
All stores
$44$44$44
Sep 13Sep 26
  • JCPenney
  • Macy's
Lowest in 14 days: $44.00 at JCPenney. Highest: $44.00. Current best is 0% below the 14-day high.

About this product

Joico Color Balance Purple Shampoo is a color-correcting hair care product designed to neutralize yellow and brassy tones in treated, cool-toned hair. Formulated with violet pigments that attach to hair to counteract warmth, it helps maintain vibrant silver, ash, or platinum shades. The shampoo uses SmartRelease Technology to deliver rosehip oil, arginine, and keratin over time, strengthening hair and protecting against daily damage. It also contains green tea extract and UV absorbers to reduce fading. Apply to wet hair, leave in for 1-3 minutes, then rinse. Use 2-3 times weekly, alternating with regular shampoo, and pair with the matching conditioner for optimal results.

  • 33.8 oz value size
  • neutralizes yellow and warm tones
  • contains violet pigments
  • SmartRelease Technology delivery
  • made in the USA
  • color-safe formula

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Color Balance Purple Shampoo, 33.8 oz. — Compare Prices at 2 Stores