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ColorKick Illuminating Mask

Available at 2 stores

Best price · Bloomingdale's $72.00

Prices as of September 25, 2026, as listed by each retailer — verify the current price on the retailer's site before purchase.

Price history tracked at Bloomingdale's price trackerMacy's price tracker

14-day low
$57.60
Sep 12 · Macy's
Best price
$72.00
−0% vs high
14-day high
$72.00
All stores
$72$65$58
Sep 12Sep 25
  • Bloomingdale's
  • Macy's
Lowest in 14 days: $72.00 at Bloomingdale's. Highest: $72.00. Current best is 0% below the 14-day high.

What buyers say

AI summary · 230 reviews

A highly effective hair mask that enhances color vibrancy and adds shine, with many buyers praising its hydrating and smoothing benefits. A few note the scent is off-putting or the results are subtle, but these are rare concerns.

Liked

  • Intense hydration and softness
  • Brightens and maintains color
  • Lightweight texture with no residue

Complaints

  • Unpleasant or confusing scent
  • Difficult to apply and messy
  • Leaves hair feeling dry or straw-like

Generated by AI from real customer reviews at Macy's and Bloomingdale's — may miss nuance. Summarized Sep 2026.

About this product

Virtue ColorKick Illuminating Mask is a nourishing, tinted hair treatment designed for all natural and color-treated hair tones, including silver and gray. This silky, creamy mask provides intense hydration, reflective luminosity, and color vibrancy while protecting against solar and heat damage. Its dual-action formula features Alpha Keratin 60ku to repair and strengthen hair from within, smoothing rough cuticles for enhanced shine. Key ingredients include mullein flowers, which convert UV light into visible radiance, and a blend of shea butter, moringa seed oil, jojoba, and sunflower seed wax to restore moisture and maintain tonality. Use weekly after shampooing by applying generously, leaving on for 2–3 minutes, then rinsing thoroughly.

  • Tinted soft-violet formula
  • Contains Alpha Keratin 60ku
  • Protects against UV and heat
  • Replenishes hydration
  • Enhances color vibrancy
  • Use weekly for best results

Based on 230 reviews at Macy's and Bloomingdale's

Read reviews on Macy's

AskPrice does not host review text. We aggregate the public rating from the retailer and link to the source for full reviews.

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ColorKick Illuminating Mask — Compare Prices at 2 Stores