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Defy Damage In A Flash 7-Second Bond Builder, 6.76 oz.

Available at 2 stores

Best price · JCPenney $32.00

Prices as of September 21, 2026, as listed by each retailer — verify the current price on the retailer's site before purchase.

Price history tracked at JCPenney price trackerMacy's price tracker

14-day low
$32.00
Sep 13 · JCPenney
Best price
$32.00
−0% vs high
14-day high
$32.00
All stores
$32$32$32
Sep 7Sep 26
  • JCPenney
  • Macy's
Lowest in 14 days: $32.00 at JCPenney. Highest: $32.00. Current best is 0% below the 14-day high.We last recorded a price on Sep 21, 2026. The chart shows the 14 days leading up to that date — there have been no price updates since.

About this product

Joico Defy Damage In A Flash is a 7-second bond-builder hair treatment that strengthens damaged hair and reduces breakage. This liquid-to-crème formula works on wet hair, delivering up to 20x more resistance to breakage and leaving strands silky smooth without heaviness. It's designed for daily use and safe for color-treated hair. The product features enhanced Bond-Building Technology and liquid keratin to reinforce hair structure. It forms a crème when massaged into mid-shaft to ends and should be rinsed after 7 seconds. It is silicone-free and PETA-certified, with no animal testing.

  • 7-second application time
  • up to 20x stronger hair
  • reduces breakage by 80%
  • safe for color-treated hair
  • silicone-free formula
  • contains liquid keratin

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Defy Damage In A Flash 7-Second Bond Builder, 6.76 oz. — Compare Prices