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Do It All Radiant Concealer

Available at 3 stores

Prices as of September 23, 2026, as listed by each retailer — verify the current price on the retailer's site before purchase.

Price history tracked at Kohl's price trackerNordstrom price trackerMacy's price tracker

14-day low
$30.00
Sep 10 · Kohl's
Best price
$30.00
−0% vs high
14-day high
$30.00
All stores
$30$30$30
Sep 10Sep 23
  • Kohl's
  • Nordstrom
  • Macy's
Lowest in 14 days: $30.00 at Kohl's. Highest: $30.00. Current best is 0% below the 14-day high.

What buyers say

AI summary · 2,932 reviews

A radiant, hydrating concealer that delivers smooth, natural-looking coverage and brightens under-eye areas for many buyers, though some report issues with the twist-up dispenser and shade matching. A minority find it too thick or drying for mature skin.

Liked

  • Smooth, hydrating formula
  • Brightens and evens skin tone

Complaints

  • Twist-up dispenser is unreliable
  • Shade runs dark or mismatched

Generated by AI from real customer reviews at Macy's — may miss nuance. Summarized Sep 2026.

About this product

IT Cosmetics Do It All Radiant Concealer is a multi-functional, clinically tested serum concealer designed to plump fine lines, conceal imperfections, hydrate dry skin, and brighten dull complexion. Formulated with niacinamide and hyaluronic acid, it delivers medium coverage with a radiant finish and lasts up to 16 hours. The creaseless formula features soft-focus powders and amino acid-coated pigments for smooth blending and long-lasting wear without settling into lines.

  • Four-in-one serum concealer
  • Hydrates for 24 hours
  • Creaseless, long-wear formula
  • Contains hyaluronic acid
  • Niacinamide for skin texture
  • Medium coverage, radiant finish

Based on 2,932 reviews at Macy's

Read all 2,932 reviews on Macy's

AskPrice does not host review text. We aggregate the public rating from the retailer and link to the source for full reviews.

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