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Full Shampoo, 8 oz.

Available at 2 stores

Prices as of September 25, 2026, as listed by each retailer — verify the current price on the retailer's site before purchase.

Price history tracked at Nordstrom price trackerMacy's price tracker

14-day low
$35.20
Sep 12 · Macy's
Best price
$44.00
−0% vs high
14-day high
$44.00
All stores
$44$40$35
Sep 12Sep 25
  • Nordstrom
  • Macy's
Lowest in 14 days: $44.00 at Nordstrom. Highest: $44.00. Current best is 0% below the 14-day high.

What buyers say

AI summary · 939 reviews

A well-received shampoo for fine or thin hair that delivers noticeable volume and fullness for some buyers, though a minority find it leaves hair greasy or dry. The high price point is a recurring concern.

Liked

  • Adds noticeable volume
  • Rich lather with minimal product
  • Pleasant citrus fragrance

Complaints

  • Leaves hair greasy by next day
  • Dries out or strips hair
  • Causes scalp irritation or itching
  • Static and flyaway hair

Generated by AI from real customer reviews at Macy's and Nordstrom — may miss nuance. Summarized Sep 2026.

About this product

Virtue Full Shampoo is a lightweight, sulfate-free formula designed to add volume and density to fine or limp hair. It cleanses while lifting roots and plumping strands for long-lasting body without weighing hair down. Infused with Alpha Keratin 60ku protein, the shampoo helps improve hair health over time and is safe for color-treated and chemically treated hair. Its refreshing citrus floral fragrance features notes of white pear, spearmint, and lemon essential oils. Use a quarter-size amount on wet hair, lather, then rinse thoroughly. Follow with the matching conditioner for best results.

  • 8 oz. bottle
  • sulfate-free
  • infused with Alpha Keratin 60ku
  • safe for color-treated hair
  • refreshing citrus floral fragrance
  • paraben-free and cruelty-free

Based on 939 reviews at Macy's and Nordstrom

Read reviews on Macy's

AskPrice does not host review text. We aggregate the public rating from the retailer and link to the source for full reviews.

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Full Shampoo, 8 oz. — Compare Prices at 2 Stores