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Platinum Styler - 1" Flat Iron

Available at 2 stores

Best price · Bloomingdale's $319.00

Prices as of September 25, 2026, as listed by each retailer — verify the current price on the retailer's site before purchase.

Price history tracked at Bloomingdale's price trackerMacy's price tracker

14-day low
$271.15
Sep 12 · Macy's
Best price
$319.00
−0% vs high
14-day high
$319.00
All stores
$319$295$271
Sep 12Sep 25
  • Bloomingdale's
  • Macy's
Lowest in 14 days: $319.00 at Bloomingdale's. Highest: $319.00. Current best is 0% below the 14-day high.

What buyers say

AI summary · 585 reviews

A sleek, fast-heating flat iron that delivers smooth, shiny results for many users, though some buyers report hair snagging and insufficient heat, particularly for thicker or coarser textures. The auto-adjusting temperature is praised by some but criticized by others who prefer manual control.

Liked

  • Smooth, shiny finish
  • Fast heat-up time
  • Glides smoothly without snagging

Complaints

  • Hair gets caught in seams
  • Insufficient heat for thick hair
  • No temperature adjustment

Generated by AI from real customer reviews at Macy's and Bloomingdale's — may miss nuance. Summarized Sep 2026.

About this product

The ghd Platinum + White 1" Styler is a professional-grade flat iron designed for effective, heat-protective styling. It features ultra-zone predictive technology that adjusts heat 250 times per second based on hair thickness and styling speed, maintaining a consistent 365°F temperature to minimize damage. The precision-milled plates with an ultra-gloss coating deliver frizz-free, smooth results in a single pass. Its unique wishbone hinge and rounded barrel allow for versatile styling, including waves and curls. The device heats up in 20 seconds, includes a heat-resistant plate guard, and has automatic sleep mode after 30 minutes of inactivity. It supports universal voltage and comes with a 9-foot cord and a 3-year warranty.

  • 365°F optimum temperature
  • predictive heat technology
  • 20-second heat-up time
  • ultra-gloss coated plates
  • automatic sleep mode
  • 9 ft power cord

Based on 585 reviews at Macy's and Bloomingdale's

Read reviews on Macy's

AskPrice does not host review text. We aggregate the public rating from the retailer and link to the source for full reviews.

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Platinum Styler - 1" Flat Iron — Compare Prices at 2 Stores