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Roller Lash Curling & Lifting Mascara

Available at 3 stores

Best price · Kohl's from$16.00
Nordstrom from$16.00

Prices as of September 25, 2026, as listed by each retailer — verify the current price on the retailer's site before purchase.

Price history tracked at Kohl's price trackerNordstrom price trackerMacy's price tracker

14-day low
$16.00
Sep 12 · Kohl's
Best price
$16.00
−45% vs high
14-day high
$29.00
All stores
$29$23$16
Sep 12Sep 25
  • Kohl's
  • Nordstrom
  • Macy's
Lowest in 14 days: $16.00 at Kohl's. Highest: $16.00. Current best is 0% below the 14-day high.

What buyers say

AI summary · 3,125 reviews

A highly effective curling and lengthening mascara praised for its long-lasting hold and clean separation, though some buyers note it can be clumpy if not applied carefully. A minority express disappointment over the discontinued brown shade, which many considered ideal for fair complexions.

Liked

  • Strong curl retention
  • Natural-looking volume
  • Easy-to-use wand shape

Complaints

  • Clumpy application
  • Formula dries out quickly
  • Wand detaches from cap
  • Smudging under eyes

Generated by AI from real customer reviews at Macy's and Nordstrom — may miss nuance. Summarized Sep 2026.

About this product

Benefit Cosmetics Roller Lash Curling & Lifting Mascara is a lash-enhancing formula designed to deliver long-lasting curl and lift. Its patent-pending Hook 'n' Roll brush features small, custom hooks that grip even short or straight lashes to create a lifted, wide-eyed effect. The curl-setting formula lasts up to 12 hours and includes provitamin B5 and serine for conditioning benefits. Easy to remove, it works best when applied first for maximum curl before adding length-enhancing mascara for dramatic results.

  • Patent-pending hook-and-roll brush
  • Lasts up to 12 hours
  • Contains provitamin B5 and serine
  • Easy to remove
  • Made in the USA
  • Ideal for short or straight lashes

Based on 3,125 reviews at Macy's and Nordstrom

Read reviews on Macy's

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