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Smooth Shampoo, 240 ml

Available at 2 stores

Best price · Nordstrom $44.00

Prices as of September 25, 2026, as listed by each retailer — verify the current price on the retailer's site before purchase.

Price history tracked at Nordstrom price trackerMacy's price tracker

14-day low
$35.20
Sep 12 · Macy's
Best price
$44.00
−0% vs high
14-day high
$44.00
All stores
$44$40$35
Sep 12Sep 25
  • Nordstrom
  • Macy's
Lowest in 14 days: $44.00 at Nordstrom. Highest: $44.00. Current best is 0% below the 14-day high.

What buyers say

AI summary · 468 reviews

A highly effective frizz-control shampoo for many, praised for leaving hair soft, smooth, and manageable, though some buyers report dryness, product build-up, or scalp irritation despite the overall positive sentiment.

Liked

  • Smooths frizz effectively
  • Leaves hair soft and shiny
  • Cleans well without stripping

Complaints

  • Dries out hair and scalp
  • Causes product build-up
  • Heavy texture weighs hair down
  • Unpleasant or medicinal smell

Generated by AI from real customer reviews at Macy's and Nordstrom — may miss nuance. Summarized Sep 2026.

About this product

Virtue Smooth Shampoo is a sulfate-free, paraben-free hair care product designed for all hair types, particularly frizz-prone, wavy, or curly hair. Formulated with Alpha Keratin 60ku protein, it works in the shower to smooth and refine strands by repairing rough cuticles and reducing frizz at the source. The shampoo contains restorative ingredients like gotu kola, phospholipids from soybeans, and pink pomelo extract to boost strength, moisture retention, and shine. It lathers luxuriously and is safe for color-treated and chemically treated hair. Follow with the matching conditioner for best results.

  • Contains Alpha Keratin 60ku protein
  • Sulfate-free, paraben-free, phthalate-free
  • Formulated for frizzy, curly, or wavy hair
  • Safe for color-treated and chemically treated hair
  • Lathers luxuriously with natural ingredients
  • Made in the USA

Based on 468 reviews at Macy's and Nordstrom

Read reviews on Macy's

AskPrice does not host review text. We aggregate the public rating from the retailer and link to the source for full reviews.

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Smooth Shampoo, 240 ml — Compare Prices at 2 Stores