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They're Real! Lengthening Mascara

Available at 3 stores

Best price · Kohl's from$16.00
Nordstrom from$16.00

Prices as of September 23, 2026, as listed by each retailer — verify the current price on the retailer's site before purchase.

Price history tracked at Kohl's price trackerNordstrom price trackerMacy's price tracker

14-day low
$16.00
Sep 13 · Kohl's
Best price
$16.00
−45% vs high
14-day high
$29.00
All stores
$29$23$16
Sep 13Sep 26
  • Kohl's
  • Nordstrom
  • Macy's
Lowest in 14 days: $16.00 at Kohl's. Highest: $16.00. Current best is 0% below the 14-day high.

What buyers say

AI summary · 24,067 reviews

A highly effective lengthening mascara praised for its natural look and volume, though some buyers note a recent formula change that causes smudging and flaking. A minority report dried-out tubes and difficulty removing the product, but overall sentiment remains positive with a caveat about consistency.

Liked

  • Natural-looking length
  • Smooth, clump-free application

Complaints

  • Smudges and transfers under eyes
  • Dried-out or clumpy formula

Generated by AI from real customer reviews at Macy's and Kohl's — may miss nuance. Summarized Sep 2026.

About this product

Benefit Cosmetics They're Real! Lengthening Mascara is a long-wearing, jet-black formula designed to lengthen, curl, volumize, and separate lashes. Its specially engineered brush features staggered bristles that grip close to the root for maximum volume and length, while the custom-domed tip lifts and defines even short lashes. The non-smudging, non-drying formula delivers glossy, full-looking lashes with visible lift and curl. This best-selling mascara is ideal for achieving dramatic eye enhancement with minimal clumping or flaking.

  • jet-black long-wearing formula
  • staggered bristle brush
  • lifts and separates lashes
  • non-smudging, non-drying
  • custom-domed tip
  • ideal for short lashes

Based on 24,067 reviews at Macy's and Kohl's

Read reviews on Macy's

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They're Real! Lengthening Mascara — Compare Prices at 3 Stores