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XR48A90K 48" BRAVIA XR OLED 4K HDR Smart TV with Google TV

Prices as of September 26, 2026, as listed by each retailer — verify the current price on the retailer's site before purchase.

Price history tracked at Macy's price tracker

14-day low
$1,138
Sep 13 · Macy's
Best price
$1,143
−0% vs high
14-day high
$1,143
All stores
$1,143$1,141$1,138
Sep 13Sep 26
  • Macy's
Lowest in 14 days: $1138.00 at Macy's. Highest: $1143.00. Current best is 0% below the 14-day high.We last recorded a price on Sep 26, 2026. The chart shows the 14 days leading up to that date — there have been no price updates since.

What buyers say

AI summary · 1,162 reviews

A stunning OLED TV with exceptional picture quality and strong sound, though some buyers find the Google TV interface overly complex and the remote controls impractical. A few users report setup difficulties and missing features, but these are rare given the overall high satisfaction.

Liked

  • Exceptional picture quality
  • Strong built-in sound

Complaints

  • Overly complex user interface
  • Small, confusing remote controls
  • Missing physical instruction manual

Generated by AI from real customer reviews at Macy's — may miss nuance. Summarized Sep 2026.

About this product

Sony's XR48A90K is a 48-inch BRAVIA XR OLED 4K HDR Smart TV featuring Google TV and advanced cognitive processing. It delivers deep blacks, vivid contrast, and lifelike color through XR OLED Contrast Pro technology. The screen produces immersive audio via dual actuators that vibrate across the panel, aligning sound with visuals. Built for gaming, it supports high frame rates and low input lag. The sleek design includes flexible stand options and eco-conscious materials, fitting seamlessly into modern living spaces.

  • 48" OLED display
  • Cognitive Processor XR
  • Google TV with Assistant
  • Immersive audio from screen
  • Low input lag for gaming
  • Eco-conscious construction

Based on 1,162 reviews at Macy's

Read reviews on Macy's

AskPrice does not host review text. We aggregate the public rating from the retailer and link to the source for full reviews.

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XR48A90K 48" BRAVIA XR OLED 4K HDR Smart TV — Price History