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Gen Optics Infinitaura Brightening Serum, 1.01 oz.

Prices as of September 26, 2026, as listed by each retailer — verify the current price on the retailer's site before purchase.

Price history tracked at Macy's price tracker

14-day low
$169.00
Sep 13 · Macy's
Best price
$169.00
−0% vs high
14-day high
$169.00
All stores
$169$169$169
Sep 13Sep 26
  • Macy's
Lowest in 14 days: $169.00 at Macy's. Highest: $169.00. Current best is 0% below the 14-day high.

What buyers say

AI summary · 419 reviews

A luxurious brightening serum that delivers a noticeable glow and improved skin texture for many users, though some find the fragrance overpowering. The high price is a common concern, but most agree it's worth it for the visible results.

Liked

  • Instant radiant glow
  • Lightweight, fast-absorbing texture
  • Innovative auto-fill dropper
  • Hydrating and plumping effect

Complaints

  • Strong or unpleasant fragrance
  • Causes breakouts or irritation
  • Contains potentially harmful ingredients

Generated by AI from real customer reviews at Macy's — may miss nuance. Summarized Sep 2026.

About this product

SK-II Infinitaura Brightening Serum is a hydrating facial treatment formulated with PITERA™, niacinamide, and Bisabolol Pro* to reduce dullness and improve the appearance of dark spots. This lightweight serum supports a more radiant, youthful complexion and can be used morning and night. Suitable for normal, dry, and combination skin types, it absorbs quickly after cleansing and toning. The formula soothes while brightening, delivering visible results over time.

  • Contains PITERA™
  • With niacinamide
  • Bisabolol Pro* included
  • For dry and combination skin
  • Daily use recommended
  • Reduces dark spots

Based on 419 reviews at Macy's

Read all 419 reviews on Macy's

AskPrice does not host review text. We aggregate the public rating from the retailer and link to the source for full reviews.

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Gen Optics Infinitaura Brightening Serum, 1.01 oz. — Price History