Women's One-Fab-Fit 2.0 T-Shirt Shaping Underwire Bra DM7543

Name: Women's One-Fab-Fit 2.0 T-Shirt Shaping Underwire Bra DM7543
Brand: Maidenform
SKU: gu8acqei

Available at 3 stores4.0 from 951 reviews

$24.00

Best price at Macy's

View at Macy's

Compare prices

3 stores · same UPC · as of Oct 28, 2026

JCPenney
Sold out
$13.19$44.00−70%
Macy'sBest price
In stock
$24.00
Kohl's
In stock
$50.00

Prices as listed by each retailer. Check the retailer's site before you buy.

In this group

3 listings

Price history

Last 14 days across 3 stores

14-day low

$13.19

Oct 23 at JCPenney

Today · best

$24.00

52% below the 14-day high

14-day high

$50.00

Oct 28 at Kohl's

$50$32$13

Oct 14Oct 28

JCPenney
Macy's
Kohl's

Lowest recorded: $13.19 at JCPenney on Oct 23, 2026 · tracked since Nov 11, 2024.

What buyers say

4.0951 reviews from 2 stores

Macy's918 reviewsRead ↗
JCPenney535 reviewsRead ↗

30% of buyers would recommend it. Most buyers say it runs small.

What buyers like

Soft, smooth fabric
Comfortable underwire

Common complaints

Cup edges curl after washing
Squeaky or noisy hardware

Based on 951 reviews from Macy's and JCPenney. AskPrice doesn't host review text — read the full reviews at each store.

About this product

The Maidenform One Fabulous Fit 2.0 T-Shirt Bra DM7543 is a medium-support demi underwire bra designed for smooth, everyday wear. It features Smartzone® cups for uplift and shaping, satin-smooth knit fabric, and a crossover detail at the center gore. The adjustable, convertible straps allow for multiple wearing options, while the double-back hook-and-eye closure ensures a secure fit. Made from 71% nylon and 29% spandex, it offers comfort and structure with a hand wash care requirement.