Image courtesy of Macy's
Roller Lash Curling & Lifting Mascara
Available at 3 stores4.5 from 3,125 reviews
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3 stores · same UPC · as of Oct 28, 2026Prices as listed by each retailer. Check the retailer's site before you buy.
In this group
3 listingsPrice history
Last 14 days across 3 stores- Macy's
- Kohl's
- Nordstrom
Lowest recorded: $13.60 at Macy's on Aug 31, 2026 · tracked since Nov 11, 2024.
What buyers say
76% of buyers would recommend it.
What buyers like
- Strong curl retention
- Natural-looking volume
- Easy-to-use wand shape
Common complaints
- Clumpy application
- Formula dries out quickly
- Wand detaches from cap
Based on 3,125 reviews from Macy's and Nordstrom. AskPrice doesn't host review text — read the full reviews at each store.
About this product
Benefit Cosmetics Roller Lash Curling & Lifting Mascara is a lash-enhancing formula designed to deliver long-lasting curl and lift. Its patent-pending Hook 'n' Roll brush features small, custom hooks that grip even short or straight lashes to create a lifted, wide-eyed effect. The curl-setting formula lasts up to 12 hours and includes provitamin B5 and serine for conditioning benefits. Easy to remove, it works best when applied first for maximum curl before adding length-enhancing mascara for dramatic results.
- Patent-pending hook-and-roll brush
- Lasts up to 12 hours
- Contains provitamin B5 and serine
- Easy to remove
- Made in the USA
- Ideal for short or straight lashes
Details
- Brand
- Benefit Cosmetics
- Category
- Eyes
- Color
- Black
- Sizes
- Standard, Travel
- Care
- Easy to remove
- Updated
- 1 day ago
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