Shadow Insurance 24-Hour Eye Shadow Primer

Name: Shadow Insurance 24-Hour Eye Shadow Primer
Brand: Too Faced
SKU: gpm58hxw

Available at 3 stores4.1 from 2,618 reviews

$28.00

Best price at Nordstrom

View at Nordstrom

Compare prices

3 stores · as of Oct 28, 2026

NordstromBest price
In stock
$28.00
Macy's
In stock
$30.00
Kohl's
In stock
$30.00

Prices as listed by each retailer. Check the retailer's site before you buy.

In this group

3 listings matched by UPC

Price history

Last 14 days across 3 stores

14-day low

$28.00

Oct 26 at Nordstrom

Today · best

$28.00

7% below the 14-day high

14-day high

$30.00

Oct 28 at Kohl's

$30$29$28

Oct 12Oct 28

Nordstrom
Macy's
Kohl's

Lowest recorded: $19.60 at Macy's on Nov 25, 2024 · tracked since Nov 11, 2024.

What buyers say

4.12,618 reviews from 2 stores

Macy's803 reviewsRead ↗
Kohl's1,815 reviewsRead ↗

32% of buyers would recommend it.

What buyers like

Long-lasting wear
Smooth, lightweight texture
Enhances eyeshadow color payoff

Common complaints

Fragrance in product
Poor packaging durability
Inefficient applicator wand

Based on 2,618 reviews from Macy's and Kohl's. AskPrice doesn't host review text — read the full reviews at each store.

About this product

Too Faced Shadow Insurance 24-Hour Eyeshadow Primer is a translucent eye primer designed to enhance eyeshadow color intensity and extend wear for over 24 hours without creasing or fading. Formulated with skin-friendly ingredients, it helps protect against blue light and environmental stressors while controlling oil buildup to maintain smooth, waterproof application. The lightweight texture glides on easily using the included doe-foot applicator, blending seamlessly across the eyelid. It is suitable for all skin types, including normal, oily, dry, and combination, and is free from parabens, gluten, oil, and silicones. Made in the USA, this primer is vegan and cruelty-free.